Jennifer Keck

Ever see that email meme? It’s split into two panels that compare getting email and postal mail 15 years ago versus today. The top panel shows someone unenthusiastically holding a stack of postal mail, but thrilled over getting an email—15 years ago. The “Today” panel shows the exact opposite, and with good reason. The average household receives only two pieces of direct mail per day compared to 157 emails!

Picture your inbox. If you’re like most people, it’s full of emails waiting for you to take action. The average office worker receives 121 emails per day, and about 293 billion are fired off every 24 hours.

Why are marketers sending so many emails when we have fun new channels like Instagram and Snapchat? Because email still works. It generates some of the highest ROI, bringing in $38 for every $1 spent. But you’ll need a great email campaign get people’s attention (you know, given that whole...

We live in an era where Facebook knows you better than your mother. Yet marketers still struggle to collect and track data—let alone make meaningful decisions with it. From data silos to an ever-expanding list of metrics to keep track of, it’s no surprise that only a small minority of marketers currently feel able to offer their customer data-driven brand experiences.

Tech companies often struggle to create messaging that connect with customers. Yet no matter what you’re selling, you have one underused tool in your marketing arsenal: employees. Only about 3% of employees share company content, but employee advocacy has a huge impact on a brand’s success. Here are four ways an employee advocacy program can benefit your tech company.

It’s not your imagination—health insurance premiums are rising.
The Kaiser Family Foundation found that over the past year, employer health insurance prices increased by an average of 4% for individuals and 5% for family coverage. That puts the average annual premium for employer-sponsored health insurance at $7,188 for individuals and $20,576 for families in 2019.

Most health insurance plans have a deductible, which is a specified amount of money you must pay before your insurer will pay a claim. Yet it gets a little more complicated with family coverage and embedded deductibles.

With 221 million native speakers, Portuguese is the sixth most widely spoken language in the world. Yet it has two distinct dialects which--to the untrained ear--sound like two different languages. That leaves potential Portuguese language students with a choice: study European Portuguese or Brazilian Portuguese.

More Santa Fe, New Mexico than Miami, Florida, Argentina’s northwestern provinces open the door to indigenous cultures, red deserts, and the Andes Mountains. This often-overlooked region is the perfect getaway from the bustle of Buenos Aires thanks to its laid-back towns and gorgeous landscapes. Its six provinces include (from south to north) La Rioja, Catamarca, Tucumán, Santiago del Estero, Salta, and Jujuy.
Here’s a guide to the last two on the list: Salta and Jujuy, which take you to the ...

Brazil has become an agricultural superpower in recent years. The world’s largest exporter of soy, beef, and chicken, the country owes its success in part to lenient policies and inexpensive land. Yet success has come with a steep environmental cost. No, it’s not the rainforest. This time it’s a region you’ve probably never heard of: The Cerado.
Deforestation and Global Warming.

Startup life isn’t easy. But the perks often make up for it. Casual dress, free beer, and dog-friendly offices are drawing more employees away from the corporate world. “Work hard, party hard” philosophy aside, tech startups offer something America’s megacorps don’t—equity.

More than ever, companies in the financial services sector are recruiting top female talent, but many employers have yet to ......

Nestled away on a leafy street in Crown Heights, Brooklyn, FiveMyles Gallery is easy to miss. But the former garage is home to some of the most innovative performance art and exhibitions in New York.

The Museum of the Moving Image pays tribute to one of New York City’s most tumultuous eras with the new film series, Fun City: New York in the Movies 1967-1975. Curated by film critic and historian James Hoberman, the series takes you back to a New York plagued by crime, ethnic tensions, and urban decay.